Start with the customer’s question
Bring search findings, interviews and performance context to Star. Identify the opportunity.
OctiAI for marketing & seo
Turn audience understanding into a direction your team can use. Connect research, messaging and content around the job your customer wants done.
Picture the work
One possible starting point
Bring the context only you can give.
The brief
“Create a search-led content plan for a small ceramics studio. Focus on people choosing their first class and connect each article to a useful next step.”
The work to bring back
A topic map, article briefs and a conversion path connecting useful content to the right offer.
From your direction to useful work
Bring search findings, interviews and performance context to Star. Identify the opportunity.
Shape positioning, content briefs and channel decisions in Office. Keep the sources connected in Artifacts.
Bring researchers, writers and reviewers around a shared goal. Use results to sharpen what comes next.
Make it your own
A place for the brief, the people and AI helping you, and the work you want to keep.
Work rarely stays in one lane