Say what you want to happen
Start with the outcome in your own words. Bring the rough idea, the audience and the details you care about.
Office / Intent & instructions
Shape instructions and edit the work itself. Bring your intent into focus, refine the details and make the result feel like yours.
Explore Office ↓Say what you want to happen
Work on the details
Keep what works
From intention to useful work
Start with the outcome in your own words. Bring the rough idea, the audience and the details you care about.
Inspect and edit instructions and artifacts in natural language. Use meaningful highlighting to see the structure, refine a passage and keep your original expression close.
Save useful instructions and context. Build a working library that carries your best judgment forward.
Imagine the work
“Announce our new booking page to existing clients. Keep it warm, short and useful.”
The direction
A working brief with the audience, purpose, tone and details in one place.
A revision you can keep
Our new booking page is ready. Choose a time that suits you, and we’ll take care of the rest. We look forward to seeing you again.
The change: a general announcement becomes a direct invitation, with a warm tone and one clear next step.
A place to begin
Start with the way you want to work. Grow from there.